Adapting to tourism demand has not made the city lose one bit of personality. Benissa between green mountains and blue sea, the population preserves its medieval character, combined with the beauty of its beaches, coves and scenery, to compose a beautiful picture of the cliffs and rocks.

The highway A-7 has a direct exit to the town, theS-63. This, leads to the National Highway 332, which also leads to the municipality. Features narrow gauge railway and a good bus service.